Google PageSpeed Insights is a tool that measures the performance of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user-agent, and once with a desktop-user agent. The PageSpeed Insights Score ranges from 0 to 100 points, and a higher score is better. A score of 85 or above indicates that the page is performing well. However, achieving a perfect score of 100% is not easy, and it requires some effort and time. Here are some tips to increase your Google PageSpeed Insights score:
1. Compress your images: Large images are the biggest cause of slow pages and low scores. Compressing your images can significantly increase page load speed.
2. Optimize your images: Properly optimizing your images can also help to increase your PageSpeed Insights score. You can use tools like Photoshop or online image compressors to optimize your images.
3. Minimize HTTP requests: Reducing the number of HTTP requests can help to speed up your page. You can do this by combining multiple CSS files into one, using CSS sprites, and reducing the number of images on your page.
4. Use browser caching: Browser caching can help to reduce the load time of your page by storing frequently used files in the cache. You can use plugins like W3 Total Cache, WP Super Cache, and WP Rocket for WordPress websites to implement browser caching.
5. Minimize post-click landing page redirects: Minimizing the number of post-click landing page redirects can help to speed up your page. You can do this by using a single redirect from your ad to your landing page.
6. Use a fast WordPress host: Switching to a fast WordPress host can significantly increase your page speed. With non-volatile memory express (NVMe) storage, you can get a boost in your page speed.
8. Use a content delivery network (CDN): A CDN can help to speed up your page by caching your content on servers around the world. This can reduce the load time of your page for visitors from different locations.
Improving your PageSpeed Insights score is important for enhancing the user experience and boosting search engine rankings. By following these tips, you can increase your score and make your website faster and more efficient.