Cookie Policy
Last updated June 19, 2026
1. Introduction
This Cookie Policy explains how Upward Web Agency, LLC ("Upward Web Agency," "we," "us," or "our") uses cookies and similar technologies on https://upwardwebagency.com and any related pages that link to this policy (the "Website").
This policy should be read together with our Privacy Policy. Non-essential cookies and similar technologies are only used after you provide consent through our cookie banner or preferences panel.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. Similar technologies include local storage, pixels, and scripts that remember preferences or collect usage information.
Cookies may be:
- Session cookies — deleted when you close your browser
- Persistent cookies — remain until they expire or you delete them
- First-party cookies — set by Upward Web Agency
- Third-party cookies — set by service providers such as Google
3. How We Use Cookies
We group cookies and similar technologies into the categories below. Only essential cookies are placed before you make a choice. Optional cookies are loaded only if you accept them through our cookie banner or Cookie Settings panel.
You can reopen your choices at any time using Cookie Settings in the site footer.
4. Cookie Categories
4.1 Essential Cookies
These cookies are necessary for the Website to function and to remember your cookie preferences. They cannot be disabled through our banner.
- upward_consent — stores your cookie consent choices (analytics and functional preferences)
- Local storage entry — mirrors your consent choice in your browser for faster loading on return visits
- WordPress session cookies — used when administrators or editors are logged in to manage the site (for example,
wordpress_logged_in_*andwp-settings-*)
Provider: Upward Web Agency / WordPress
Retention: Consent cookie up to 12 months; WordPress session cookies vary by login session
Legal basis (GDPR): Legitimate interest / necessary for the service you request
4.2 Analytics & Marketing Cookies
We do not currently use analytics or advertising cookies on this Website. If we introduce tools such as Google Analytics or conversion tracking in the future, they will only load after you opt in to this category through our cookie banner.
When enabled in the future, these cookies may help us understand how visitors use our marketing site and measure advertising performance.
Legal basis (GDPR): Consent (when used)
4.3 Functional Cookies
These cookies and technologies enable enhanced features on the Website. They are only loaded if you accept this category.
- Google reCAPTCHA Enterprise — spam and abuse protection on our contact forms (Home, Contact, Provo Web Design, and Salt Lake City Web Design pages)
- Google Fonts — loads Plus Jakarta Sans and Source Sans 3 web fonts from Google servers (
fonts.googleapis.comandfonts.gstatic.com)
Providers: Google LLC
Retention: Varies by Google; typically up to 6 months for reCAPTCHA-related cookies
Legal basis (GDPR): Consent
More information: Google Privacy Policy, Google Cookies Policy
4.4 Content Delivery
Core site styles and scripts are served from our web host. If you reject functional cookies, the site will display using system fallback fonts defined in our stylesheet rather than Google Fonts.
5. Managing Your Cookie Choices
When you first visit the Website, a banner at the bottom of the page lets you:
- Accept All — enable analytics/marketing (if used) and functional cookies
- Reject Non-Essential — allow only essential cookies
- Customize — choose analytics and functional cookies separately
You can change or withdraw consent at any time by clicking Cookie Settings in the footer.
You can also control cookies through your browser settings. Blocking all cookies may affect site functionality, including your ability to submit contact forms with spam protection enabled.
6. Your Rights Under GDPR (EEA, UK, and Switzerland)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to:
- Access information about cookies we use
- Withdraw consent for non-essential cookies at any time
- Object to processing based on legitimate interests where applicable
- Lodge a complaint with your local data protection authority
Our legal basis for non-essential cookies is consent. Essential cookies are used because they are necessary to store your preferences and operate the Website.
Data controller: Upward Web Agency, LLC
Contact: contact@upwardwebagency.com
7. Your Rights Under CCPA/CPRA (California Residents)
Upward Web Agency does not sell your personal information for money. We also do not currently share personal information for cross-context behavioral advertising through cookies on this Website.
California residents can opt out of optional cookies by clicking Do Not Sell or Share My Personal Information in the cookie banner or by selecting Reject Non-Essential in Cookie Settings. This disables functional optional cookies such as Google Fonts and reCAPTCHA.
You also have the right to:
- Know what personal information we collect through cookies and forms
- Request deletion of personal information, subject to legal exceptions
- Not receive discriminatory treatment for exercising privacy rights
For more information about California privacy rights, see our Privacy Policy. To submit a privacy request, contact contact@upwardwebagency.com.
8. Third-Party Links
Our Website may link to external sites such as portfolio examples, social profiles, or client websites. Those sites may use their own cookies governed by their own policies. We are not responsible for third-party cookie practices outside our Website.
9. Changes to This Policy
We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date above. If changes materially affect how we use cookies, we may ask for your consent again.
10. Contact Us
If you have questions about this Cookie Policy or our use of cookies, contact us at:
Upward Web Agency, LLCUtah, United States